Using critiques and group exercises, this workshop will introduce students to unlocking potentially compelling theoretical or conceptual elements inside their artwork and art practice. We will be talking about some archetypal ways contemporary artists make their art more conceptual. We will overview identity based art practices, innovative process based art practices, and art historical context based practices. Among other artists, we will case study our very own ASL alumni, Ai Wei Wei, Jackson Pollock, William De Kooning, and Robert Rauschenberg. Exploration of how these makers of art were able to break through and make work that compelled the art world to listen.